Episode 2: Transaction vs Transformation in Business

This episode of the People for Products podcast features Isaac Park, Co-Founder and CEO of Pathos Ethos. Isaac shares [copy].

Notable timestamps:

• How understanding value is critical to entrepreneurial success – timestamp:
• Frameworks for value in business – timestamp:
• Consumer Inside vs Outside Problems (or value) – timestamp:
• What makes a product a commodity vs boutique – timestamp:
• “Observer, Participant, Engaged, Owner” customer flow – timestamp:
• Pathos Ethos Customer Journey process – timestamp:
• Flow optimization (as a system of transformation) – timestamp:
• Isaacs core takeaway re business transactions – timestamp:

Episode Resources:

• Featured Innovator: Isaac Park – Linkedin: https://www.linkedin.com/in/isaacpark/
• Donald Miller – “Blue Like Jazz: Nonreligious Thoughts on Christian Spirituality” – https://www.amazon.com/Blue-Like-Jazz-Nonreligious-Spirituality/dp/0785263705
• HBR – Harvard Business Review: https://hbr.org/
• Growth Hacking/Pirate Metrics Framework:
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• PathosEthos.com – Product Strategy Studio